Why is copy writing important? There are two main reasons. First, it is the vehicle that lets you keep in contact with your list via email. If the contents of your emails are written effectively, people will be interested in what you have to say and will therefore be more likely to buy your products. Second, when posting ads you want to be able to say something that will grab people’s attention and interest. The top leaders in online marketing are good copy writers.
The good news is that writing good copy is not a skill that people are born with, it is acquired. Anyone can develop this skill with a little bit of practice. Here are some valuable tips that you can use to get there quickly and without too much struggle.
The world of online marketing is all about duplication. Copy writing is no different. This means you can borrow ideas for content from other marketers. One good way to do this is to open up a separate email account. Use this account to subscribe to all the mailing lists of the top marketers in your industry. Read their emails every day. Don’t buy their products. Study their copy! Notice the techniques they use to grab your attention, the way they create stories, or the words they use to convince you that this is absolutely the product you need. Duplicate their phrasing in your own copy. Don’t copy it directly of course, but revise it and make it your own. There’s a good chance that the person who sent the email borrowed many of their ideas from another source. Learn from their style.
Create cliffhanger narratives that will keep your readers waiting for the next installment. Many of the top marketers use this technique. They tell personal stories that their readers can relate to about how they struggled when first starting out, how they overcame those struggles to achieve success. Another strategy is to tell similar stories about other people they know who have applied the same success formula. Again, read the emails of other successful marketers and take note of how they use this technique.
Now that you have some ideas, it’s time to get to work. Think about how you might work some of these ideas into the messages you send to your own list. Make a habit of composing one email per week and sending it out to your list. As your sense of language and style improves and you get good at building narratives that will keep your readers engaged, writing will become quicker and easier.
Good luck and happy marketing!