Ever considered how Facebook’s Promoted Post feature could be used to turn your fanpage into a thriving, interactive community? Instead of always using it to sell stuff, try using it to create engagement. Offer people free gifts in the form of videos, ppt marketing templates, helpful articles, or anything else you can think of. Have contests. When people comment or like, follow up with them immediately. Create other posts as follow ups to the one you promoted to keep the conversation going. If you do this at consistent intervals, your fanpage will transform into a traffic center over time.